PROMOTION MIX, INDIVIDUAL INTERNAL ENVIRONMENT, AND PURCHASE DECISION MAKING IN MINIMARKET
نویسندگان
چکیده
منابع مشابه
Individual decision making in the non-purchase of long-term care insurance.
PURPOSE Although prior research suggests that economic, behavioral, and psychosocial factors influence decisions not to purchase long-term care insurance, few studies have examined the interplay among these factors in depth and from the consumer's point of view. This study was intended to further illuminate these considerations, generate hypotheses about non-purchasing decisions, and inform the...
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ژورنال
عنوان ژورنال: Jurnal Bisnis dan Manajemen
سال: 2020
ISSN: 2442-4617
DOI: 10.24198/jbm.v21i1.371